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The Difference Between Marketing Claims and Measured Performance

There’s a big gap between what a product says it does and what it can actually prove. In the coatings[...]

Cool Surfaces | Environmental | Heat Policies | Industry | Thermal Info

How to Read a Solar Reflectance Report Properly

Most people look at one number and think they understand performance. That is the mistake. Solar reflectance reports are technical[...]

Cool Surfaces | Heat Policies | Industry | Insulation Coatings | Thermal Info

From Lab to Roof. Why Real World Testing Matters

In building science, the lab is controlled. The surface is not. In the lab, temperature, humidity, air movement and radiation[...]

Cool Surfaces | Heat Policies | Industry | Insulation Coatings | Sustainability | Thermal Info

Interpreting Government Field Trial Data Correctly

Government field trials carry weight. They are independent, structured, and often influence policy, funding and specification decisions. But they are[...]

Cool Surfaces | Environmental | Heat Policies

What ASTM and ISO Testing Really Tell Us About Insulation Coatings

There is a lot of noise in the insulation coatings space. Big claims. Impressive percentages. Selective test data. If you[...]

Cool Surfaces | Heat Policies | Insulation Coatings | Sustainability

Policy Reform for Urban Heat Mitigation

Why surface science must now shape planning law Urban heat is no longer a design inconvenience. It is a public[...]

Cool Surfaces | Environmental | Heat Policies | Industry | Passive House | Sustainability

Why Energy Star and Rating Tools Miss Real Heat Gain

Energy ratings were built for a different era. They measure compliance. They don’t measure real-time solar punishment on a surface[...]

Cool Surfaces | Environmental | Heat Policies | Industry | Thermal Info | Urban Heat

Social Housing and the Cost of Poor Thermal Design

Social housing is meant to protect the most vulnerable. Yet across Australia and globally, many social housing projects are thermally[...]

Environmental | Heat Policies | Industry | Passive House | Sustainability | Urban Heat

How Local Councils Can Reduce Urban Heat at Scale

Urban heat is not a future problem. It is already driving higher energy demand, worsening heat stress and increasing night-time[...]

Cool Surfaces | Environmental | Heat Policies | Industry | Sustainability | Urban Heat

Cool Roof Policies

Where They Succeed and Where They Fall Short Cool roof policies are now embedded in building codes across the US,[...]

Cool Surfaces | Heat Policies | Industry | Passive House | Sustainability | Urban Heat

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