Australian consumers only : USA & World enquires & information visit

Fake Information: The Truth about the Real Super Therm®

Debunked Media

Typically like most of these articles there’s a combination of ‘factoids’ (wrong facts) off other anti-heat reflective paint articles that perpetuate the same fallacies. What’s becoming very common place is the lack of consultation with manufacturers on the ‘testing’. Clearly education is the missing piece of the puzzle. There’s a condition called Cognitive Dissonance. When people hold very strong beliefs and they are presented with evidence that works against that belief, the new evidence cannot be accepted. Therefore they look for evidence to prove their belief even though the facts are in plain sight.

Media reports and articles can be misleading and consequently damaging to quality products such as our quality coatings. It’s important that these articles are pulled apart and the truth is explained and statements are based on facts, research, testing and results. Super Therm® has been tested in laboratories and used in the field for over 30 years. It can be categorically stated that Super Therm® is more effective than most other types of products in the market for controlling solar heat flow.

Superior Products International II, Inc. (Manufacturer) and NEOtech Coatings (Australian Distributor) have outstanding, world leading coatings that shield, protect and insulate with proven testing, ASTM standards and real industry results and these broad, misleading statements are debunked and refuted here. The success and strengths of Super Therm® has prompted the fabricators and sales reps of other products to endeavour to discredit Super Therm® and to discourage the buyers from knowing the truth.

Because these other products cannot control all three types of solar heat flow (conduction, convection and radiation) and also prevent mould and mildew as does Super Therm® they try make use of misleading articles, statements and factoids. It must be stated that Super Therm® has been tested at 23, 50, 75 and 100°c to which buildings are exposed with the same results. Further they never mention moisture content and it’s impact on their performance unlike Super Therm®.

With Super Therm® tested independently by the US Department of Energy checking specifically our true advertising points of blocking heat and energy savings percentages shows the lack of understanding and complete lack of insulation via blocked heat. All the blogs actually put in writing acting as if they know any facts at all. They don’t! By what they state, they are saying they know more about heat controls and blocking heat for true insulation than does the largest and best insulation/heat control laboratories in the world.

While it is easy to generalise the entire industry, knowing that Superior Products International II, Inc. products are tested, certified and stand heads-and-shoulders apart from its competitors…its a matter of don’t paint all products with the same brush.

Let’s look closer at these incorrect reports and completely debunk their misinformation:

NEOtech Coatings : The Winter Penalty Fallacy for Cool Roofs

Bonus: The Fallacy of the Cool Roof Winter Penalty

Efficiency ‘expert’ failed attempt to discredit SUPER THERM

On a previous Debunked page, Efficiency Matrix based in Victoria have endeavoured to discredit SUPER THERM® and heat reflective paints: Busting the myth on solar thermal reflective paints, and having a cool roof. John Konstantakopoulos, a Principle consultant, who founded Efficiency Matrix has decided to claim his now expertise in paints, coatings and testing with a video “Do Ceramic Solar Reflective Roof Paints Work?“. This backyard field test utilised a SUPER THERM’s pail, branding, fake mixing and connection to our genuine NASA testing, collaboration and 35 years of expertise and performance to allegedly infer that product is no better than white paint. He made some very bold statements on the My Efficient Electric Home (MEEH) with 112,000 members. His misleading post was deleted but the claims were bold and public yet the blurred out pail and alleged inferences remain. Our Debunked response >

Insulative Paint – Wikipedia

So far no manufacturer has provided any independent test results to substantiate any claims of improved performance over standard paint technology. All independent tests have shown that the proprietary formulas offer no advantages at all over plain old acrylic paint. In spite of impressive “web presence” several of these companies appear to be “ghost ships” operating in the cloak of obscurity offered by internet sales and unable to provide any local representation or product stocks. It also covers Deception and fraud, Cold Climate Research and Use in the space program. Our Debunked response >

Yeah right Super Therm works – Too good to be true!

Here at NEOtech Coatings we experience many comments with SUPER THERM® that are ill-informed and misleading because people don’t understand the high performance nature of the one and only SUPER THERM® ceramic insulation coating. tsimshianman‘s response below on the blog was excellent and it’s important that people understand ‘there are numerous knock off products which are the ones you hear about making wild performance claims. All you need to do is ask for the testing which supports the claims.’ SUPER THERM® is tested, certified and proven. Our Debunked response >

An ‘Insulating’ Paint Salesman Is Tripped Up By His Own Product

There is no such thing as “insulating” paint, as I noted in an earlier blog. However, that fact hasn’t stopped paint dealers from promoting these worthless high-priced coatings to gullible customers.

One former distributor of “insulating” paint is Alton King of Longmeadow, Mass. After setting up a company called Energy & Conservation Management Inc., King became a distributor of Super Therm, a paint manufactured by Superior Products International. The manufacturer claims that Super Therm (also spelled “Supertherm”) has an “R-19 equivalent rating” and “provides the same protection as 6 inches of fiberglass.” Our Debunked response >

Misleading Ceramic Coatings Articles in the Media

Q: Should I paint the exterior of my home with ceramic paint A: Manufacturers of “radiant barrier” or “insulating” paint claim it can prevent you from repainting as often, extend the life of your roof and walls, and hide unsightly cracks in stucco. They also say it will lower your energy bill by reflecting the sun away from your house. Our Debunked response >

Is SUPER THERM insulation or paint?

Can anyone tell me if they consider SUPER THERM an insulation or a paint?  I am confused.  I posted a video on my blog if you want to see it.  I need to understand if this is worth the type of money they are asking for this type of technology.

I plan on using this to insulate ISBU shipping containers. Our Debunked response >

Busting the myth on solar thermal reflective paints, and having a cool roof

Here at Efficiency Matrix we are not rocket scientists but some of the claims/assumptions out on the internet, really needs to be straightened out, and explained in a manner where, most people will be able to understand.

Lets start firstly with an explanation of what the building envelope actually is:  It includes the external walls, ceiling, and floor that connects you to the outside environment.

Considering that reflective paint works by deflecting radiant visual energy, we decided to model radiant energy transfer comparisons using different building envelope products. Our Debunked response >

Ceramic Paint-On Insulation: Does It Work?

Shipping container housing has gone so mainstream that USA Today covers it; on seeing the picture of Peter DeMaria’s Redondo Beach house I was reminded of a question that I had when I first learned about it.

One of the major problems with dealing with steel containers is insulation; the inside dimensions aren’t big, and if you furr out and insulate them there is not much left inside. If you insulate outside, they don’t exactly look like shipping containers anymore.

DeMaria insulates the shipping containers with “ceramic insulation”- a spray or paint on system “developed by NASA” that the supplier claims addresses “all three modes of heat transfer- Radiated, convected and conducted.” Our Debunked response >

A Low-Emissivity Coating That Really Works

To say that there is a lot of hype about insulating paints and radiant barrier coatings is an understatement. The Internet is rife with claims of paints that dramatically reduce heat transfer usually based on some technological magic spun off from NASA. While these products may have some relevance in the extreme conditions of outer space, manufacturers of paints containing ‘ceramic beads’ or ‘sodium borosilicate microspheres’ are making claims that defy the laws of physics ‘and independent test results’ when they claim they can save significant energy in buildings. Well-engineered coatings with metallic particles can reduce radiant heat transfer, however. LO/MIT-II from SOLEC’ Solar Energy Corporation has a long track record of success and is, at least for now, the only such product made with a water-based, low-volatile-organic-compound (VOC) formulation. Our Debunked Response >

Does Insulating Paint Work? Not for Us!

Insulating paint, also called ceramic insulation paint, is said to add insulation to the exterior walls of a house. You just paint it on! But does it work? How much insulation does it really add? Those are the questions at our adobe house as we contemplate the aged stucco exterior which definitely needs improvement. My husband Kelly brought up the idea of insulating paint, so I volunteered to do some research. Our house is a 1940s house, a fairly typical New Mexico adobe home, which we bought half a year ago. People often think that an adobe house would be warm in winter and cool in summer. That’s true to a degree. Adobe provides thermal mass and we’d like to make the house better insulated. Those are different things. Insulating paint can be bought ready to use or created by combining an insulating paint additive with the paint you are going to use. There are several brands of additive and of paint. Our Debunked Response >

What Are the Benefits of “Insulating” Paint?

Scientific American: Do these products actually save energy or do more harm to the environment?

Dear EarthTalk: Do insulating paints actually insulate and save energy? If they do, are they environmentally friendly to use? — Bob Dibrindisi, Easthampton, MA

Paint additives that claim insulating qualities have been marketed since the late 1990s, but energy research organizations have not confirmed their insulating value. For its part, the U.S. Environmental Protection Agency (EPA) does not recommend using paints or coatings in place of traditional bulk insulation. “We haven’t seen any independent studies that can verify their insulating qualities,” the agency reports. The federal government does rate roofing paint for its energy efficiency, but such findings only take into account a substance’s ability to reflect heat off the roof—not its insulating properties per se—to keep the building cooler. Our Debunked Response >

‘Insulating’ Paint Merchants Dupe Gullible Homeowners

As con artists profit from ‘insulating’ paint, the FTC is MIA.

Scammers have been selling “insulating” paint to gullible consumers for at least 27 years. Among the exaggerated claims made by distributors of these overpriced cans of paint is that the “low-e” coatings will “lower energy bills.” In addition to liquid paint, some fraudsters sell powders or paint additives, usually described as “miracle” products containing “micro-spheres” or “ceramic beads.”. Our Debunked Response >

NEOtech Coatings : The Winter Penalty Fallacy for Cool Roofs
Military solutions with Insulation Coatings NEOtech Coatings

KW Reduction from Super Therm® = Actual Dollars

Looking to join one of the world’s leading coatings companies. Contact us if you’re a quality applicator looking for new products and markets!